F2F Class Noes 23rd March (Tanya) [w]

Vocabulary

avian – something that has to do with birds

e.g. Another word for the avian flu is the bird flu.

Portuguese – 铺头哑语

Writing exercise

Original

Dear,
It’s nice to talk with your marketing team last meeting, and to get this pitch opportunity.
We have discussed with our internal team on the base of your brief, here comes our proposal for sugar water.
 Our big Idea: “The Sugar make boomâ€.
It means the sugar’s good taste will brings someone a surprise. In addition, sugar water will make your life more interesting and fantastic.
(I would not explain too much details here, you could see more details in attached PPT.)

 Campaign Period: May. 2017- April.2018
Although summer is hot season of drinking product, we still design a serious of online promotion activities for the other three seasons.
 Team Structure:
We now have account service team, strategy team, and creative team, media team.
Our company has media team and owns abundant media resource to increase campaign social voice and exposure. Besides, we have own data analysis team, if you have analysis requirement we are pleasure to provide service to you.
 Campaign Execution Schedule:
Tease Phase One Phase Two(CNY) Phase Three
May-Jun.2017 Jul-Aug.2017 Jan-Feb.2018 Mar-Apr. 2018
Once you confirm the proposal, we have to strictly obey every time point in order to make every process going smoothly. On the hand, we can book media resource in advance, otherwise we may lose some good media resource.

 Next Step for us:
To get your feedback of this proposal.
To arrange next meeting next week.
To confirm your budget plan.
Furthermore, if you have any questions please feel free to us.

We are looking forward to your reply!
Many Thanks
Olivia

Correction 

Dear,
It was nice to talk with your marketing team during the last meeting, and to get this pitch opportunity.

We discussed this pitch opportunity with the internal team on the base of your briefing, here comes our proposal for sugar water.

 Our big Idea: “Sugar makes a boomâ€.
It means the sugar’s good taste will bring someone a surprise. In addition, sugar water will make your life more interesting and fantastic.
(I would not explain too many details here, you can see more details in attached PPT.)

 Campaign Period: May 2017- April 2018
Although summer is the hot season for drinking products, we will still design a series of online promotion activities for the other three seasons.
 Team Structure:
We now have an account service team, a strategy team, a creative team, and a media team.

Our company has a media team and owns abundant media resources to increase the campaign’s social media buzz and exposure. Besides, we have our own data analysis team, if you have any analysis requirements it would be our pleasure to provide this service to you.

 Campaign Execution Schedule:
Warm-up Phase One Phase Two (CNY) Phase Three
May-June 2017, Jul.-Aug. 2017, Jan.-Feb. 2018 and Mar.-Apr. 2018
Once you confirm the proposal, we have to strictly follow the schedule in order to make every process go smoothly. On the other hand, we can book media resources in advance, otherwise we may lose some good media resources.

 Next Step for us:
To get your feedback on this proposal.
To arrange the next meeting next week.
To confirm your budget plan.
Furthermore, if you have any questions please feel free to contact us.

We are looking forward to your reply!
Many thanks
Olivia

Grammar

article: a / the

a – general

the – specific

Homework

  • Prepare a team for a meeting through email, tell the team what they need to prepare and what the meeting will be about (min. 10 lines).
  • Read text below and make sure you understand everything.

New research says that language barriers are holding back science around the world. English is widely accepted to be the language of science, but one-third of research is not published in English. This means a lot of important research is not seen or read by scientists and researchers. The research is from the University of Cambridge. Researchers said important science is being missed at the international level. They said science journals should publish basic summaries of a study’s key findings in multiple languages. They also said universities around the world should translate their research into different languages, especially Chinese, French, Portuguese and Spanish.

Many international companies are now asking all their staff to communicate only in English. They hope this will reduce language barriers. The German carmaker Volkswagen has just announced that English and not German is its official language. VW executives said the switch to English was to attract employees. The Japanese carmaker Honda has also announced that all its staff must use English by 2020. Researcher Tatsuya Amano said: “I believe the scientific community needs to start seriously tackling this issue.” He used the example that important research about avian flu in China initially went unnoticed by the World Health Organization because it was published in journals in Chinese.