Email Service Notes (Tony)

Your Original Email

Please kindly help me to correct and polish the meeting recap as below:

Next Gen:(name of a website)
• Loading Speed:
–To find out the highest visit pages in 2017 as reference for next year loading speed monitoring scope.

• Dom Speed:
–To check with global team that the error and technical tracking principal of dom speed. Further digging out the rule or relationship between loading speed and dom speed.

• Non-paid optimization: Non-paid traffic consists of direct, organic and referral traffic.
–To check the OTV data of 2016 and 2017 as direct traffic effected by OTV.
–To check the data of “2016 organic search +Brand Zone” and “2017 organic search+ Brand Zone”, to find out the gap between 2017 target and actual performance.

• Paid-Media:
–As we found that the landing rate form mobile media is lower than benchmark as well as CTR from PC end are low, we will check with UM and give some back-end data support for media plan adjustment.

• Tools:
–ALR: To check with global whether we can seperate the data from search success and search failure results.
–LCC: Have communicated with global team on changing the LCC locator map from Bing to baidu map to optimize the speed for many months, but still waiting for their feedback.
Also, Will push global to see whether has code optimization space for LCC tool.

SEM:
–To prepare some data report to support that how to adjust the PPC key words buying plan, (as most mobil brand key words convert into organic metrics)
–To communicate with Baidu for Mobil related keywords search pull data, and estimate the landing rate from search to NG.
–Further discussion on how to avoid the repetitive competition with cooperative partner (e.g. EC platform)

SEO:
–Keep optimization and enrich the content for NG in the future.

Your Edited Email

Please help me correct and polish the meeting recap below:

Next Gen: (name of a website)
• Loading Speed:
–To find out the highest visited pages in 2017 as reference for next year‘s loading speed monitoring scope.

• Dom Speed:
–To check with the global team the errors and technical tracking principal of dom speed. Further digging out the rule or relationship between loading speed and dom speed.

• Non-paid optimization: Non-paid traffic consists of direct, organic and referral traffic.
–To check the OTV data of 2016 and 2017 as direct traffic effected by OTV.
–To check the data of “2016 organic search +Brand Zone” and “2017 organic search+ Brand Zone”, to find out the gap between the 2017 target and actual performance.

• Paid-Media:
–As we found that the landing rate from mobile media is lower than the benchmark as well as CTR from PC end are low, we will check with UM and give some back-end data support for media plan adjustment.

• Tools:
–ALR: To check with global whether we can separate the data from successful search results and failed search results.
–LCC: Have communicated with global team on changing the LCC locator map from Bing to baidu map to optimize the speed for many months, but still waiting for their feedback.
Also, Will push global to see whether has code optimization space for LCC tool.

SEM:
–To prepare some data reports to support adjusting the PPC key words buying plan, (as most mobil brand key words convert into organic metrics)
–To communicate with Baidu for Mobil related keywords search pull data, and estimate the landing rate from search to NG.
–Further discussion on how to avoid the repetitive competition with cooperative partner (e.g. EC platform)

SEO:
–Keep optimization and enrich the content for NG in the future.