Email Service Notes (Nick)

Your Original Email

Whether it is a mass brand or a niche brand, its commercial core is profit. However, if niche products want to continue to make profits, they will have to face the reality of becoming popular blockbuster and going to mass market.

In my opinion，niche brands don’t need to cater costumers blindly, but should lead the culture trend and gradually enhance their awareness.

In the domestic market, if you don’t rely on the influence of celebrities, it is as same as to giving up the huge purchasing power of fans, and it will be even more difficult to communicate with potential consumers.

In other words, if niche brands want to maintain the specific of themselves, it must attract more consumers to enter the circle of their lifestyle and culture. Consumers should understand the culture, identify with their lifestyles, and at the same time increase their awareness and understanding of the brands.

Your Edited Email

Whether a brand is a mass-market brand or a niche brand, its commercial core / goal is profit. However, if niche products want to continue to make increasing profits, they will have to face the reality / the challenges of becoming popular blockbuster and going to mass market.

In my opinion, niche brands don’t need to cater to costumers blindly, but should lead the cultural trends and gradually enhance their awareness visibility.

In the domestic market, if you don’t rely on the influence of celebrities, it is as same as to giving up the huge purchasing power of a celebrity’s fan-base, and it will be even more difficult to communicate with / attract potential consumers.

In other words, if niche brands want to maintain their specific style / brand identity of themselves, it they must attract more consumers into enter the circle of their lifestyle and culture. Consumers should understand the culture, identify with their lifestyles, and at the same time increase their awareness and understanding of the brands.