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John Lewis & Partners releases a TV advert every Christmas. This year’s story is about the power of a gift, and how that gift inspired and influenced a little boy’s life. That little boy happens to be Elton John. This film starts in a present day when Elton’s performing his music before thousands of audiences. Accompanied by the music, time goes backwards through Elton’s life, reminding us of some important personal musical moments of Elton, until the moment on a Christmas morning when the little boy received a piano as special gift that changed his life.

This film is authentic, full of emotions and true feelings. The directive narrates this story in a way chronologically backwards, which leaves audiences wondering the ending of the story until last minute. It conveys the power of a gift with an unique entry point, which implies that a good gift is strong enough to influence one’s dream or life. That’s why I’m touched by this commercial so much.

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John Lewis & Partners releases a TV advert every Christmas. This year’s story is about the power of a gift, and how that gift inspired and influenced a little boy’s life. That little boy happens to be Elton John. This film starts in the present day when Elton’s performing his music before thousands of audiences people. Accompanied by the music, time goes / flows backwards through Elton’s life, reminding us of some important personal musical moments for Elton, until the moment on a Christmas morning when a little boy received a piano as a special gift that changed his life.

This film is authentic, full of emotions and true feelings. The director narrates this story backwards chronologically in a way chronologically backwards, which that leaves audiences wondering what the ending of the story will be / might be / is until the last minute. It conveys the power of a gift with a unique entry point, which implies that a good gift is strong enough to influence one’s dream or life. That’s why I’m touched by this commercial so much.