Email Service Notes (Jesse)

Your Original Email

At this moment, I think we are quite aligned on the fact that Mini Program is a very important battle field in WeChat eco-system. It’s not only because Tencent is giving significant importance to MP, but also MP is an important platform for branding and social CRM.
Therefore, we have built our B2C MP in the hope of building brand image and creating direct sales with our end consumers. However, the role of this MP is more like a selling platform, requiring capabilities like sales operation and infrastructure development. We have to admit that we got lots of pressure and complaints from sales and channels. So we are thinking how about repositioning our MP as a brand tribe. We keep selling products, but the products can be differentiated from channels. Importantly, we are operating this brand tribe more than just selling products. We are tagging & segmenting our consumers to better support tailor made marketing campaigns. We also recruit members, and engage, retain with them on this platform. Last but not least, we can provide value added tribe services to them. All the things I mentioned above will be supported by back-end social CRM system.

Your Edited Email

At this moment, I think we are quite aligned on the fact that Mini Programs are a very important battle field  / ground in the WeChat eco-system. It’s not only because Tencent is giving significant importance to MPs, but also MPs are an important platform for branding and social CRM.
Therefore, we have built our B2C MP in the hope of building brand image and creating direct sales with our end consumers. However, the role of this MP is more like a selling platform, requiring capabilities like sales operation and infrastructure development. We have to admit that we got lots of pressure and complaints from sales and channels (what do you mean by channels?), so we are thinking about potentially repositioning our MP as a brand tribe (tribe? what does that mean?). We keep selling products, but the products can be differentiated from channels. Importantly, we are operating this brand tribe more than just selling products. – review next class We are tagging & segmenting our consumers to better support tailor made marketing campaigns as well as recruiting members, and engageing them in order to retain them on this platform. Last but not least, we can provide value added tribe services to them. Everything I mentioned above will be supported by the back-end social CRM system.