Email Service Notes (Jesse)

Your Original Email

Hi Team,

Hope all of you are doing well. The offering “Display Ads” has always been a strong traffic generator. Implementing this offering basically can trigger other 3 offerings which (which here: the fact itself) leads to a quadruple win (quadruple win correct?).

During the time when I was pitching my customers last week, I noticed that AdWords has made several changes in Display Campaign set up UI. Thus, in order to boost our pitch efficiency and make sure each of our pitch calls be impactful. I have updated the setup instruction deck for display ads, then our customers can follow the best practice by easily referring to the instructions.

What has been highlighted in the instruction deck?
1.To start the display campaign with appropriate bidding strategy (strategies?).
2.To allocate at least 5% of the account’s daily budget to the new display campaign

Your Edited Email

Hi Team,

Hope all of you are doing well. The offering “Display Ads” has always been a strong traffic generator. Implementing this offering basically has the ability to trigger another 3 offerings which leads to a quadruple win.

As I was pitching to my customers last week, I noticed that AdWords has made several changes in Display Campaign set up UI. Thus, in order to boost our pitch efficiency and make sure all of our pitch calls are impactful, I have updated the setup instruction deck for display ads which our customers can use to help them follow the best practices.

What has been highlighted in the instruction deck?
1.To start the display campaign with the appropriate bidding strategy.
2.To allocate at least 5% of the account’s daily budget to the new display campaign