Email Service Notes (Jesse)

Your Original Email

1⃣️
1.Situation: This client has been observing an incremental conversions by taking my suggestions.

2.Task: It’s a great opportunity to do an up-sell deal.

3.Actions:
(1). Suggested more audience groups with doubled daily budget for display ads.
(2). Provided ideas on YouTube video editing. The client sent a 10-min video to me and then I advised them to cut the video into small episodes based on core statements. (i.e. product quality, company size, post-sell service)

4.Results:
The client saw a 30% growing conversions.
All the implementations resulted in incremental daily budget of 30$.

5.Key Learnings:
We can offer help not just limited in AdWords. In this case, I worked on video editing together with the client.
Ads optimization is not a one-side effort from KAMs, the clients should be committed as well. To work with dedicated clients on upsell deals.

2⃣️
I called the client and asked him if he still had any concerns regarding the solutions. Then he started to get emotional and kept asking why there was no deal after he ran a search campaign for 1 week. For every answer that I gave, he had a very strong objection. He even interrupted me and he was trying to dominate the conversation.
I didn’t get scared and still be patient but rational. I tried my best to understand him and I learn that all his worried came from low conversions.
I then checked the search ads setting for him and I found that he set “audience groups” for search ads which can lead to limited traffic.

Results:
The client finally removed the audience groups and observed incremental deals.
He added an extra 200$ daily budget for display campaigns.

5.Key Learnings:
Don’t take it personally and try to dig out the root cause.
Be nice but professional.

Lowlight:
1.A few clients signed the optimization program up but don’t get the materials ready before DDL. Need to follow up with them.

Your Edited Email

1⃣️
1.Situation: This client has been observing an incremental conversions by following my suggestions.

2.Task: It’s a great opportunity to do an up-sell deal.

3.Actions:
(1). Suggested more audience groups with doubled daily budget for display ads.
(2). Provided ideas on YouTube video editing. The client sent a 10-min video to me and then I advised them to cut the video into shorter episodes based on core statements. (i.e. product quality, company size, post-sell service)

4.Results:
The client saw a 30% growth in conversions.
All the implementations resulted in an incremental daily budget of $30.

5.Key Learnings:
We can offer help not just limited to AdWords. In this case, I worked on video editing together with the client.
Ad optimization is not a one-sided effort from KAMs, the clients should be committed as well. To work with dedicated clients on upsell deals.

2⃣️
I called the client and asked him if he still had any concerns regarding the solutions. Then he started to get emotional and kept asking why there was no deal after he ran a search campaign for 1 week. For every answer that I gave, he had a very strong objection. He even interrupted me and he was trying to dominate the conversation.
I didn’t get scared / put off by this and remained patient and rational. I did my best to understand him and I learned that all his worries came from the low conversion rate.
I then checked the search ads setting for him and I found that he set “audience groups” for search ads which can lead to limited traffic.

Results:
The client finally removed the audience groups and observed incremental deals.
He added an extra $200 daily budget for display campaigns.

5.Key Learnings:
Don’t take it personally and try to dig out the root cause.
Be nice and professional.

Lowlight:
1.A few clients signed the optimization program up but haven’t got the materials ready before DDL. Need to follow up with them.