Email Service Notes (Jesse)

Your Original Email

Be an Industry Thought Leader: Demystify and explore the GMV driver solutions, discussed with clients together to transform to a brand-driven model which is not easy for fashion exporters.
Be a Trusted advisor: Build our credibility step by step, after 2-year collaboration, we are confident that DTC 2.0 is a great way to drive the new consumer acquisition and retention strategy.
Be a Competitive seller: Maximize the impact of Google full funnel solutions to build DTC 2.0, increase the Google SOW from 20% to 50%.
Be One Google: Leverage LCS Think Lab for Fashion clients.

Low entry barrier, hard to maintain a broad category supply chain.
High retention rate is both the main focus and pain point of the Fashion Industry. Not easy to provide differentiated customer experience.
The cycle among countries, seasons and styles has not been fully grasped, especially for the regional insights. Normally clients would try a new website to test and accumalate data of user behaviours and product at a certain level.
Hard to select the correct competitors as reference as most the clients are in the middle of transforming to a brand-driven model but essentially they were born as ROI-driven companies.
CN exporters don’t adopt self-shot pictures due to poor performance, but this is the first step to build your own brand.
Lack of talents, especially talents in Strategic commodity planning.
What support they need from Google: 1. Audience segmentation by scenes. 2. Cycle insights among countries, seasons and styles. 3. Strategic commodity planning insights. 4. Self-shot creative insights 5. Competitor insights 6. Google product training.

Your Edited Email

Be an Industry Thought Leader: Demystify and explore the GMV driver solutions, discussed with clients to transform to a brand-driven model which is not easy for fashion exporters.
Be a Trusted advisor: Build our credibility step by step, after 2-years of collaboration, we are confident that DTC 2.0 is a great way to drive the new consumer acquisition and retention strategy.
Be a Competitive seller: Maximize the impact of Google full funnel solutions to build DTC 2.0, increase the Google SOW from 20% to 50%.
Be One Google: Leverage LCS Think Lab for Fashion clients.

Low entry barrier, hard to maintain a broad category supply chain.
High retention rate is both the main focus and pain point of the Fashion Industry. It’s not easy to provide differentiated customer experience.
The cycle among countries, seasons and styles has not been fully grasped, especially in terms of regional insights. Normally clients would try a new website to test and accumulate data of user behaviour and product at a certain level.
Hard to select the correct competitors for reference as most clients are in the middle of transforming to a brand-driven model but essentially they were born as ROI-driven companies.
CN exporters don’t adopt self-shot pictures due to poor performance, but this is the first step to building your own brand.
Lack of talent, especially talent in Strategic commodity planning.
What support they need from Google: 1. Audience segmentation by scenes. 2. Cycle insights among countries, seasons and styles. 3. Strategic commodity planning insights. 4. Self-shot creative insights 5. Competitor insights 6. Google product training.