Email Service Notes (Jesse)

Your Original Email

Consumer operation datamation
We will start the new user strategy research in 2nd half year in order to get more accurate high-end consumers and expand the business for laundry on T-mall. I believe we can get some learning from this research to use in next year.
The whole research progress is to define core target group by different user-tab to get the detailed user image，then push ads by uni-desk to reach them，after that consumer leads flow back to the data bank, we need to optimize our defined consumers and ads contents by data analysis in order to improve on data result. Data analysis will be the main line to optimize content、advertising and so on.

Flag shop update for video streaming
5G is coming and content will move toward to more short-videos in T-mall. Consumers spend more time on videos and EC platform need more good-quality videos to raise users online stay-time and USP. So T-mall open a new content channel called “实拍” which means brand need to display different contents such as “KOL recommend”，“product function demo” to make contents become useful to consumers. More videos we create，more free public traffic that we can get from T-mall.

Condition to open 实拍 channel is to open the 视频 channel first(done), then，we have to upload at least 5 videos approved by T-mall. First step, we can re-edit live streaming contents to become new ones including the function demo display，Q&A and so on，at the same time can resize the videos we have. After opening 实拍 channel，T-mall require that upload at least 6 approved videos each months. More short video，more T-mall resources support.

Your Edited Email

Consumer operation datamation
We will start the new user strategy research in the 2nd half of the year in order to get more accurate high-end consumers and expand the laundry business on T-mall. I believe we can learn something from this research to use in the next / the coming year.
The whole research process is to define the core target group by different user-tab to get the detailed user image，then push ads by uni-desk to reach them，after that the consumer leads flow back to the data bank, then we need to optimize our defined consumers and ads contents by data analysis in order to improve on the data result. Data analysis will be the main line to optimize content、advertising and so on.

Flag shop update for video streaming
5G is coming and content will move toward to more short-videos on T-mall. Consumers spend more time on videos and EC platform needs more good-quality videos to raise users online stay-time and USP. So T-mall opened a new content channel called “实拍” which means brands need to display different contents such as “KOL recommend”，“product function demo” to make content that is useful to consumers. The more videos we create，the more free public traffic that we can get from T-mall.

Condition to open 实拍 channel is to open the 视频 channel first(done), then，we have to upload at least 5 videos approved by T-mall. First step, we can re-edit live streaming contents to become new ones including the function demo display，Q&A and so on，at the same time can resize the videos we have. After opening 实拍 channel，T-mall require that we upload at least 6 approved videos each months. The more short videos we do，the more T-mall resources will support us.